Working draft · 18 September 2026
VivaLynx style guide
Color, type, language and the rest of the system. Built for an audience of older adults and their families, which sets a higher bar than a normal brand system.
Creative style guide
The visual system. Teal and the typefaces were confirmed on 18 September 2026.
ColorTeal primary, amber secondary. Both directions kept as the record.
Aa
TypeLiterata over Source Sans 3, confirmed. Pairings and document sizes.
Brand guideLogo, color, type, voice, imagery, icons and motion. The master guide.
MarketingThe palette applied to a full page, at the correct ratios.
Language
How VivaLynx writes, and the words it centers on.
care
circle Words we center aroundThe terms to use, the ones to avoid, and why each one matters. Two registersFamilies and organizations hear the same sentence differently. Reading levelGrade 6 on consumer surfaces. ArtifactsBoilerplate and naming, as they get written.
circle Words we center aroundThe terms to use, the ones to avoid, and why each one matters. Two registersFamilies and organizations hear the same sentence differently. Reading levelGrade 6 on consumer surfaces. ArtifactsBoilerplate and naming, as they get written.
Reference
How this system sits against the one the app is built on.
Color tokens are Glorium's work, adopted unchanged so the app and the website stay visually identical. Type, spacing, language, imagery, motion and logo usage are additions. Contrast ratios measured against white unless stated.