Creative style guide
Language
How VivaLynx writes, and the words it centers on.
Two audiences, one sentence
VivaLynx speaks to families and to organizations at once, and the same sentence lands
differently with each. Monitoring reads as capability to a health plan and as
surveillance to a daughter.
Voice
Two registers, one brand
| Consumer and family | Organizations | |
|---|---|---|
| Address | Second person. "You decide who sees what." | Third person, about the workforce or population |
| Evidence | Plain reassurance | Cited statistics, AARP and similar |
| Sentences | Short. One idea each. | Fuller, but still plain |
| Monitoring language | Never. "Keeps an eye on your health." | Acceptable. "Remote monitoring." |
Words we center around
| Use | Not | Why |
|---|---|---|
| care circle | care network, support group | The established term. |
| daily check-in | proof-of-life check-in | B2B shorthand. Alarming to a family. Never consumer-facing. |
| the people you choose | authorized contacts | Frames consent as the user's own decision. |
| keeps an eye on | monitors, tracks, watches | Avoids the surveillance read. |
| a smartphone or tablet you already own | your VivaLynx device | There is no VivaLynx hardware. |
Settled: alert, not notification
Confirmed 17 September 2026.
Reading level
Target roughly grade 6 for consumer surfaces. Short sentences, one idea each, no jargon, and no product name for something that already has a plain name. The beta guide is the reference.
Artifacts
Working language material, collected here as it gets written.
Aa
Word listThe terms to use and the ones to avoid.
Two registersConsumer and family, against organizations.
BoilerplateStandard descriptions of VivaLynx, one to three sentences. Not written yet.
NamingHow product areas get named, and who decides. Not written yet.